![]() The bold brand is no stranger to controversy, making waves in the ‘80s with their infamous Brooke Shields ad, in which the actress says, "You want to know what comes between me and my Calvins? Nothing." In the‘90s, Calvin Klein featured Mark Wahlberg, then known as Marky Mark, dancing in a pair of loose jeans and tight Calvins. “Something about that feels weird and gross and crass in a way that makes people uncomfortable.”Īnother series of photos show Jenner posing provocatively with half a grapefruit and a caption reading “I eat in #mycalvins.” “They’re trying to connect with millennials, but the ad isn’t about the underwear it’s more about the voyeur,” Adweek staff writer Kristina Monllos told ABC News. People are taking to social media responding to the ad, calling the picture “a new low” and “disgusting" and "unnecessary.” In one photo causing a stir, Kristin, 23, poses in a skirt above the camera, while the caption reads “I flash in #mycalvins," along with #takeapeek. The brand’s spring 2016 promotion uses an assortment of social media ads asking users to fill in the blank: “"I _ in my Calvins.”Ĭalvin Klein included an array of its go-to faces, including Abbey Lee Kershaw, Kendall Jenner and Klara Kristin, for the racy campaign released Monday. — - Calvin Klein is synonymous with sexy advertising and the clothing company is sparking new controversy with its latest underwear campaign.
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